Back in the '90's I was in my glory. Working around the clock for a small advertising agency on the South Shore, eating cold pizza at midnight and living the dream. I was young, full of all sorts of creative energy - ready and rearing to take over the advertising world. I had recently graduated from the New England School of Art & Design and had completed my Summer internship at Hill Holiday Connors Cosmopolis, where I was able to get first class mentoring and pack my portfolio with the most creative slicks this side of the Mississippi! Nothing could stop me now!
In short order, I found myself shacked up at a drafting table pasting-up mechanicals with the production assistant....I think his name was Art. Oh the irony! The firm had just installed it's first Mac. It was squirreled away in a dark corner of the office, where I think the Creative Director hoped it would start performing creative miracles independently when no one was looking.
As I sat on my stool perched above the next Honda ad to hit the Ledger, I dreamt of sneaking into that cubicle to play with that beautiful box filled with potential and proving myself to be the second coming of David Ogilvy. I would be jolted awake periodically by the Art Director who would be racing by my table shouting "What it is, Liz!" - all I can remember about this guy is that he was full of energy as he ran by my desk at least 20 times a day, he drank Moxy®, and he loved shouting "What it is, Liz!" as he ran by my art table - making me jump 10 feet - every. Single. Time.
My time at this small agency was short, as the financial market was crashing and they ultimately folded, not long after a company wide lay-off.
Fast-forward 25 years (give or take a few)... I designed my career around learning the best practices for success in the creative industry. I learned quickly that my skill set was versatile and that my creative skills could be not only useful, but a valuable entity to virtually any industry. I learned print production, hands-on, self-taught on the full Adobe Creative Suite, Black Baud Luminate Online, Salesforce, as well as Microsoft Office. I have worked with Emmy-award winning producers, executives in the financial, medical, and retail industries, publishers, authors, lawyers, politicians, and non-profit organizations.
The fabric of my career has been varied and has given me the gift of unique understanding of different industries and their nuances. I have found that "listening" has become a lost art among many industries. My success comes from the fact that I enjoy listening to people and really understanding their creative needs. For years, friends and colleagues have begged the question, "Why don't you start your own business?" Well, the answer was complicated. Would there be business to have? Would I be successful at it? What if there was too much business? (Yes, I really asked myself that question!)...
In 2016 I found myself thinking that I could truly make a difference in the world by helping businesses and organizations improve their image. Creatively designed marketing pieces with thoughtfully placed words are the tools I use to help make that difference.
My friends and colleagues may be biased, because they enjoy working with me and they adore my work because I do something not many other creatives do. I listen. This firm was born from my passion to help businesses and organizations look good.
Dow by Design enables me to give personalized service to those seeking professionally designed marketing materials at a reasonable rate. I enjoy what I do and I look forward to working with each and every one of you!