Having a client confess that they are having their daughter's friend's brother (a sophomore in college) take over marketing services for their brand is always a cringe-worthy moment. Most companies and organizations, especially those in their formative years of finding their footing within their given market, often seek avenues of cutting costs to benefit the growth of the brand. Quite often marketing or visual branding is the first casualty of growing pains - and can often be the death of your brand.
Your brand is important to the credibility of your message and marketing that is effective and strategically designed creates a memorable impression on your consumers - it allows your customers and clients a window into your company's mission and your ultimate goal of growth and success in the marketplace.
"If a company is willing to focus on creating a clean and functional design that is easy to use, then that could be an indicator of what using their product might be like."
- Business News Daily
Visual branding and communication are key to successful brand marketing and the success of your company depends on how effectively you are perceived by your potential consumers. Each item from your mission statement and logo - to your social media posts and marketing materials - have a vital role in the growth of your brand.
Marketing your brand in a professional and strategic way contributes directly to your brand's credibility and perpetuates brand awareness. Brand awareness is important when launching new products and services, and it drives consumers' decisions when differentiating between competing companies.
Creating brand awareness requires developing a budget for marketing your brand which may seem impossible at times, however it is a crucial element to the survival of any brand. Professionally designed, strategic marketing materials are the face of your brand and you need to make the best possible impression in order to retain credibility and trust for future consumers - and investors alike.
Your daughter's friend's brother may aspire to be a great creative and he may come cheap - but are you willing to forego your brand's success in order to get it done cheap? Ask yourself these questions:
Professionally marketing your brand, creating brand awareness and increasing your chances for success does not have to come at a hefty price. Dow by Design is able to truly listen to the mission of your company, understand your goals, develop a strategic marketing plan and fulfill that plan with professionally designed materials (print & digital) - in order to help you make your best impression in the marketplace.
Help your daughter's friend's brother by allowing him to finish high school or college - once he gains some experience - he will do great!!! For now, let the professionals help you stay on the road to success...
Contact Liz Dow at email@example.com and let's talk about how we can get you there without breaking the bank.
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